▸ Method & proof

How we work,
and what it produced.

Every engagement runs the same four steps. What changes is the category, the market and the constraint. Below: the process, then four cases it produced.

FrameFocusBuildMeasureScaleRepeat
FrameFocusBuildMeasureScaleRepeat
▸ Our Method

Strategic by design.
Engineered to perform.

1STEP

Scope & Discovery

Project scope, discovery sessions, goal alignment and constraint mapping.

2STEP

Strategy & Design

Solution architecture, channel strategy, tools and integration planning.

3STEP

Build & Execute

Creative build, precision media, tracking deployment and campaign launch.

4STEP

Measure & Scale

Publication, measurement, optimisation cycles and continuous improvement.

▸ Selected Work

Tangible outcomes
across markets.

Where confidentiality applies, results are anonymised. Verification artefacts available under NDA.

01 / 04Smart Home Security · UK

E‑commerce Foundations & DTC Performance

Challenge
Build e‑commerce foundations and drive direct‑to‑consumer performance.
Approach
Integrated e‑commerce management with creative asset production and email marketing execution.
Outcome
Strong ROI, established direct consumer relationships, scalable acquisition system.
Role
E‑commerce, creative delivery & performance media execution.
▸ Client undisclosed
CASE 01
02 / 04Operations System · ERP

Tailor‑Made Operations System

Challenge
Replace manual Excel‑based records with a scalable system for hundreds of complex service sales.
Approach
Organisational deep‑dive, full system development and 6‑month implementation.
Outcome
Reduced errors, centralised documents, real‑time visibility for directors.
Role
Project Lead & Innovation Management.
▸ Client undisclosed
MANUAL WORK
−90%
CASE 02
03 / 04FMCG · UK & Europe

Multi‑Market Product Launch

Challenge
Launch new product range with limited awareness across 6 markets.
Approach
Multi‑channel strategy: paid social, search and programmatic with creative testing framework.
Outcome
Strong ROAS improvement, acquisition costs reduced by 40%, qualified pipeline generated.
Role
Lead strategist & media delivery partner.
▸ Client undisclosed
CPA
−40%
CASE 03
04 / 04Beverages · UK

DTC Subscription Scaling

Challenge
Scale DTC subscription model whilst maintaining unit economics and CLTV.
Approach
Audience segmentation with platform‑specific creative and retention‑focused measurement.
Outcome
3x subscriber growth, improved retention, positive contribution margin maintained.
Role
Head of Digital, full‑funnel delivery.
▸ Client undisclosed
SUBSCRIBERS
3×
CASE 04
▸ Proven Track Record

Six ways the work shows up in numbers.

01

Revenue Generation

Substantial revenue and pipeline from controlled spend across multiple markets for FMCG and beverage brands.

02

Performance Improvement

Improved ROAS, CPA and conversion rates through structured testing, channel optimisation and audience refinement.

03

Multi‑Market Delivery

Campaigns across UK, European and international markets with consistent measurement and optimisation protocols.

04

Platform Scaling

Built and scaled ventures to significant user bases and audience reach through strategic growth initiatives.

05

Creative Innovation

High‑impact creative executions generating millions of impressions, strong engagement and measurable brand uplift.

06

Operational Efficiency

Client teams adopting AI workflows, tracking systems and dashboards — reducing time‑to‑report and manual work.

Google◆Meta◆GA4◆Programmatic◆DOOH◆Audio◆CRM◆AI Systems◆Video On Demand◆Direct Mail◆
Google◆Meta◆GA4◆Programmatic◆DOOH◆Audio◆CRM◆AI Systems◆Video On Demand◆Direct Mail◆

Let's build a clear
growth plan.

Share your brief and we'll respond with scope, priorities and next steps. No pressure, no lengthy proposals — just clear thinking and honest dialogue about what it takes to move your numbers forward.

Share your briefcontact@craftframe.agency