Growth Strategy, Creative
& Media Built for Measurable Outcomes.
We work with founders and marketing leaders to design clear growth frameworks and execute performance campaigns with end-to-end measurement.
Six modules.
One growth engine.
Each module can operate independently or as part of a full‑service engagement. Structured to deliver at pace, measured at every stage.
Frame & Focus
Brief development, goal setting, stakeholder role definition, timeline mapping and budget recommendation. The foundation for everything that follows.
Strategy & Media Planning
Audience segmentation, channel strategy development, benchmark setting and structured test plan creation.
Tracking & Integration
GA4 configuration, pixel deployment, event structure, funnel mapping, conversion tracking setup and comprehensive QA.
Creative Strategy & Testing
Creative angle development, rapid iteration frameworks, structured testing protocols and learning documentation.
Media Execution & Optimisation
Platform buying, budget pacing, experimentation design and continuous performance improvements.
Reporting & Insights
Dashboard configuration, monthly performance reporting and prioritised action recommendations.
Outcomes,
not deliverables.
Clear Growth Plan
Strategy aligned to your targets and constraints, including budget, channels and timelines. We map the full picture before a single pound is spent.
Campaigns That Move Numbers
Structured testing, continuous optimisation and end‑to‑end measurement. Every decision is backed by data, not guesswork.
AI‑Enhanced Operations
Accelerate insights, creative iteration and reporting without losing human judgement. Technology amplifies efficiency whilst preserving strategic thinking.
Tailor‑made services to unlock speed and leverage.
Commerce & Lifecycle Ops
End‑to‑end e‑commerce health and customer lifecycle management.
- →Site hygiene & CRO actions
- →Email flows and campaigns
- →Audience segmentation
- →Deliverability optimisation
Tailor‑Made Systems Build
Custom operational infrastructure to amplify your team.
- →Dashboards & automations
- →Tracking enhancements
- →Internal tools for operations
- →AI and agent pilots
Executive Advisory
Board‑level support for marketing direction, innovation and AI adoption.
- →Senior guidance on priorities & trade‑offs
- →Decision support tied to measurement
- →AI adoption & governance
Team Enablement
Media and AI induction workshops with playbooks and a pilot roadmap.
- →Hands‑on workshop sessions
- →Custom playbooks for your stack
- →Pilot roadmap and measurement
Multi‑Market Product Launch
Strong ROAS improvement, acquisition costs reduced by 40%, qualified pipeline generated.
DTC Subscription Scaling
3x subscriber growth, improved retention, positive contribution margin maintained.
Sectors we serve.
Teams who want measurable growth with a lean, experienced partner. You value clear communication, structured processes and evidence‑based decision making. You're ready to invest in sustainable growth infrastructure — not just short‑term tactics.
The future of agencies
is already here.
CraftFrame was built on a belief: the best results come from pairing human craft with advanced AI — not replacing one with the other.
Gustavo envisioned CraftFrame as the next generation of advertising agency — one where a lean team of specialists works alongside advanced AI tools and pipelines, powered by agile methods, to deliver what traditional agencies need twice the headcount and time to achieve.
Agile Methods
Sprint‑based delivery, rapid iteration and continuous feedback loops. No bloated timelines or waterfall decks — just structured momentum that adapts to what the data tells us.
Human Experience & Craft
Strategic thinking, creative instinct and decades of hands‑on experience across markets. AI amplifies the team — it never replaces the judgement that only comes from doing the work.
Advanced AI Pipelines
Custom AI agents, automated reporting, intelligent creative testing and insight extraction. Purpose‑built tools that give a lean team the output of an agency ten times its size.
Solid pillars for your growth.
Marketing Strategy
Clear positioning, audience segmentation, channel architecture and creative direction — all mapped before a single pound is spent. Your growth plan isn't a deck that gathers dust; it's a living system reviewed and refined every sprint.
Performance & Measurement
End‑to‑end tracking, structured testing protocols, conversion optimisation and transparent reporting. Every decision is backed by data, every result is measurable, and every improvement compounds over time.
Communication & Alignment
Weekly syncs, shared dashboards, async updates and documented decisions. No black boxes, no disappearing acts. You'll always know what's happening, what's next, and why — because clarity is a deliverable too.
Let's build a clear
growth plan.
Share your brief and we'll respond with scope, priorities and next steps. No pressure, no lengthy proposals — just clear thinking and honest dialogue about what it takes to move your numbers forward.